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About The Author
Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet, a passion he draws from his healthy disdain for marketers who send campaign traffic to their homepage.
A prolific webinar guest and writer, he speaks internationally about the four corners of conversion: the intersection of copy, design, interaction and psychology. Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences.
Attention Driven Design: 23 Visual Priniciples For Designing More Persusasive Landing Pages
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